Performance Optimisation
From improving operational efficiency and strengthening team capability to embedding better decision-making and problem-solving, these Performance Optimisation experts bring the experience to help you unlock sustainable business performance. Find out more about the services these Women in Logistics members offer, and connect with them here.
John Henderson
Managing Director
Sara Penrose Ltd
John Henderson brings more than 25 years’ experience in logistics, electronics, healthcare, and public sector freight programmes. He has led major multi-million-pound operations in FMCG for clients such as Waitrose, Morrisons, Brakes and Nestle and delivered national freight transport programmes for The DfT and TfL in the fields of fuel efficiency and driver productivity.
In senior commercial and operational roles, he saw first-hand how performance elevates when people are trusted to think for themselves.
His work has centred on understanding needs, asking better questions, and translating insight into practical action. In the process developing a strong interest in driving a team’s capability to optimise their own performance.
So, in 2020 John co-founded Sara Penrose Ltd to sharpen the thinking that drives performance. Sara Penrose Ltd work with clients to achieve their business objective by developing their team’s core skills so they can complete the tasks that deliver that objective more effectively. Developing the core skills of Critical Thinking, Creative Thinking and Problem Solving and applying these skills with your teams so they can deliver the objectives of Quality, Efficiency and Growth.
Are these your pain points?
- Warehouse productivity tanking? How can you find more effective ways of working?
- Dissatisfied customers? How do you maintain the standards they expect?
- Strategy misunderstood or ignored? How do you secure better buy in and ownership?
By improving the applied capability of your teams, we take away that pain.
John would like to speak to business leaders/owners who want to optimise their business performance; please get in touch.

